Advertising Disclosure

The short version

We publish this prominently rather than in a footnote because a reader is entitled to know how a publication earns its money before deciding how much weight to give its opinion.

How the arrangement works

1. You follow a commercial link

   Every one is labelled at the point of use and carries the rel="sponsored nofollow" attribute, so both you and search engines can identify it.

2. The operator records the referral

   The destination records that you arrived from us. It does not tell us who you are, and we receive no personal data about you at any point.

3. A fee may become payable

   If you go on to register, the operator may pay us a fee from its own marketing budget. Your terms, odds, offers and payouts are identical to those of anyone arriving directly.

4. That revenue funds the testing

   It pays for the accounts we fund with our own money, the deposits we make and the time spent testing. It is why these reviews exist at all.

What commercial revenue does not buy

• A score. Scoring is a fixed six-criterion framework applied identically to every brand, completed before any commercial conversation.
• A ranking position. Order follows score. It is never sold, and there is no paid placement anywhere on this website.
• Removal of a criticism. No operator has ever had a "what does not work" point deleted, and none ever will.
• Advance sight of a review. No operator sees a review before publication or has any right of approval over it.
• Coverage. A brand that fails our testing is not published, whatever it is prepared to pay.
• Your data. We do not share reader data with operators or advertisers. Ever.

Where the commercial line sits

Scoring is completed and signed off before any commercial arrangement is discussed. The person who tested a brand is not the person who negotiates with it. Where an operator we already cover offers a commercial arrangement, the existing score stands unchanged — a fee cannot retrospectively improve a review, and we would withdraw the arrangement before amending a conclusion.

If an operator ends a commercial arrangement, its review stays published exactly as it is. Coverage is not a bargaining position.

Identifying a commercial link

On this website, a commercial link always:

• Carries a visible note directly beneath it saying so.
• Uses rel="sponsored nofollow" so it passes no ranking signal.
• Opens in a new tab, so you never lose the review you were reading.
• Appears alongside the 18+ notice and the reminder that operator terms apply.

Links to regulators, helplines and support organisations — the Gambling Commission, GamStop, BeGambleAware, GamCare, Gamblers Anonymous — are never commercial. We are paid nothing for those and never would be.

Currently disclosed relationships

Both brands hold a Great Britain operating licence under Gambling Commission account number 39335, verifiable on the public register. We hold no shareholding in any operator, and no operator holds any interest in Chavoloop.

Advertising standards

Our content is written to comply with the UK Code of Non-broadcast Advertising (the CAP Code) and the Gambling Commission's licence conditions and codes of practice. In particular: nothing here is directed at or likely to appeal to anyone under 18; we do not present gambling as a solution to financial problems, a route to social success or a means of recovering a loss; we do not suggest that skill or a system can influence a result; and every promotional reference carries the conditions that apply to it. If you believe we have fallen short, tell us at complaints@chavoloop.co.uk and we will correct it in public.

Questions

Anything about how we are funded, or a concern about a specific link: editorial@chavoloop.co.uk. See also our editorial method and Terms of Service.